about us

Dia Feliz is one of the few online fashion retail stores who publishes its own collection periodically. Unlike other online retailers, Dia Feliz has its own design and manufacturing base, we create our own collection and serve limited edition styles with uncompromised quality.

Established in 1977, Dia Feliz has evolved from an exporter of ladies’ fashion to a fast fashion brand. From fabric selection to style design, tailoring to production, each step is thoroughly measured with the passion to deliver the best quality apparels to our ladies. Dia Feliz operates its productions in Hong Kong, Shenzhen, Shanghai, Taiwan, and Vietnam, and with customer base in France, Germany, Japan, Netherlands, Spain, Switzerland, United Kingdom, and the United States.